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When it comes to clothes, Heretiks will dress as they like and won't pay attention to trends.
If they see something they like, they will think how they would wear it in their own way.
Their alternative take on life is not rooted in rebellion, but in simply being different, and not being shy
about showing it. They have nothing to prove, they have everything to be.
In the words of Becca, Heretika's originator:
"Through my life I've met many people like this, like me, and we have the constant cry - "Where the hell can I find
clothes I like? What is it with all this 'oh no, only knee-length/ankle-length/crotch-length skirts are in fashion
right now, why on earth do you want anything different?' bullshit?"
"We're people who want to find a purple top because we know the colour looks great on us, but can't find one
anywhere because purple is soooo last season.
We're people who are never going to be satisfied with the bland fare of the high street or fashionista set.
So where are we going to find what we need? Especially if we live in a small town, where the chances of an
alternative shop are next to nothing? Online, of course. This way, I can get those things to the people who are
dying for them, and have a load of fun tracking them down on the way :-)"
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